Thursday, October 1, 2009

Blind Taste Merry Edwards vs. $15 Rivals!

Blind Taste Merry Edwards Pinot Noir

Saturday October 3rd, 2009

11am - 8pm



As you know, we have had several blind Cabernet tastings over the last few months - all of them huge hits. The Pinot Noir drinkers though have been asking "Where's our blind tasting?" Well, we've put together an amazing blind tasting of Pinot Noir for this Saturday with some real doozies! This Saturday we will be tasting 2007Merry Edwards Russian River Pinot Noir blind against 7 other rivals. Merry Edwards Pinot is one of the best known and most sought after California Pinot Noirs on the market today (and the 2007 vintage for Pinot Noir is stellar to say the least) and now it is time to put it to the test.

If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.

Which is why we're playing "Find the Merry Edwards" this Saturday. It's simple really. Eight wines will all be tasted blind. One of them will be 2007 Merry Edwards Russian River Pinot Noir and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Merry Edwards, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.

Get ready to taste some amazing Pinot Noir!

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