Wednesday, April 22, 2009

Blind Taste Caymus vs. $25 Rivals!

Blind Taste Caymus Cabernet
Saturday April 25th

11am -8pm

Caymus Napa Cabernet Sauvignon

It's time for our 2nd Annual Caymus Cabernet Blind Tasting. We had everyone taste Silver Oak and Opus One blind against several rivals back in January and February and it was a huge hit - so, we decided we needed to keep the streak alive with 2006 Caymus Cabernet. Caymus has long been one of the most famous Cabernet's coming out of California and now its time to put it to the test. We'll have some $25 rivals on the machine - but we'll also throw some wild cards into the mix to make it really interesting!

If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.

Which is why we're playing "Find the Caymus" this Saturday. It's simple really. The wines will all be tasted blind. One of them will be 2005 Caymus Cabernet and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Caymus, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.

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