Thursday, January 13, 2011

Taste Silver Oak Napa Blind vs. $25 Rivals!

Taste Silver Oak Blind vs. $25 Rivals!
Saturday January 15th, 2011
11am-8pm
All Day Long!!


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Featuring 2005 Silver Oak Napa Valley Cabernet

It's that time again - time for our 4th Annual Silver Oak Blind Tasting. This year, we are breaking out the Secretariat of the Silver Oak stables - 2005 Silver Oak Napa Valley Cabernet (not to be confused with the Silver Oak Alexander Valley Cabernet). Not too long ago this wine was priced at $100 per bottle (the price has since come down a bit). It is a staple at every steakhouse in America. That being said, not too long ago we reported to you that 2005 Silver Oak Napa was beaten in a blind taste test by Edge Cabernet (a $20 bottle of Cab) . It almost seems unfair, I mean a Porsche is supposed to go faster than a Honda Accord, and a $80 wine is supposed to taste better than a $25 one. Right? Well, maybe not. A wine's success isn't measured in MpH, it's measured in the taste that is transferred from the glass to your mouth. If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.

Which is why we're playing "Find the Silver Oak Napa" this Saturday. It's simple really. The wines will all be tasted blind on our tasting machines. One of them will be 2005 Silver Oak Napa Valley Cabernet and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Silver Oak, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.

We hope to see you Saturday - these are always fun events!

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