With our End of Summer Sale starting tomorrow, we felt it was an appropriate time to tackle the issue of wine prices. Not in the educational sense like Doug does on occasion, but rather straight up store vs. store (or bottle vs bottle). Since we opened in 2006, we've been asked on numerous occasions how our prices stack up against the "big box" retailers. Most often the store in question is Total Wine. It's a fair question as most of us just assume that a bigger stores means lower prices. Large retailers are suppose to wield endless amounts of buying power in order get lower prices and squash independent retailers right?? Well, not exactly. We thought we would put this theory to the test by purchasing a case from Total Wine and comparing it to the exact same case from winestore. We selected several wines for every day drinking (e.g. Borsao and Hob Nob Pinot Noir) and a few nicer wines for a special occasion (e.g. Rombauer Chardonnay and Flora Springs Merlot). The results were as follows:
Case of Wine from Total Wine (with tax): $195.07 - click here to view receipt
Case of Wine from winestore (with tax).: $166.00 - click here to view receipt
Savings of 15% or $29.07!
We were not surprised but we thought you might be. Even if we did not discount mixed cases by 10% (we do - Total Wine does not) you would still be saving almost $15. What could be better than being able to support local business and save money at the same time! What could you do with the money saved? You could buy 29 songs on itunes, a case of diapers, a round of beers for you and your friends, groceries to cook your loved one a nice meal at home, or several order's of Pan Fried Corn from Rooster's - and that's just the tip of the iceberg!
All in all we want you to know we are looking out for you and your wallet - bringing you the best wine possible for the lowest price.
Enjoy your extra cash and we'll see you soon!
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