Saturday March 15th, 2014
11am - 8pm
That's right people, the blind tasting train has come back into the station and it's time for our 3rd Annual Belle Glos Blind Tasting! Given the enormous popularity of the Belle Glos lineup (I know you guys know what we're talking about, we see how much you buy) we need to put them to the ultimate test once a year in a no holds barred blind tasting. So this Saturday we will be tasting the Belle Glos blind against 7 other rivals all on the tasting machine.
Like we
have said many times before, if you don't know the price, can't see the
label, and can't hear someone barking in your ear about the wine's
"score," then all that is left is the juice and your taste buds. It's a
scary proposition for any winemaker. That's why you have marketing
departments that design catchy labels, create campaigns to build a
wine's image, and spend all of their time and energy essentially trying
to convince consumers that a wine is great. The problem is that you
can't out "market" a blind tasting.
Which is
why we're playing "Find the Belle Glos" this Saturday. It's simple
really. Eight wines will all be tasted blind on the tasting machine. One
of them will be 2012 Belle Glos Las Alturas Pinot Noir and the others
will be an assortment of Pinot etc. at every price point from a number
of different regions. All you have to do is taste and pick your
favorite. Yes, that's right, your favorite. If that's
the Belle Glos, then great, if not, well that's OK too. You may be
surprised as to what your favorites actually are.
Get ready to taste some amazing Pinot Noir!
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