Thursday, April 19, 2012

Blind Taste Belle Glos Against $20 Rivals!

Blind Taste Belle Glos Clark & Telephone!
Saturday April 21st, 2012
11am - 8pm

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We've been getting in some absolutely stunning values in Pinot Noir over the last few weeks - but how do they stack up against 2010 Belle Glos Clark & Telephone, one of the most popular high end Pinot Noirs in California? We wanted to find out by playing a little game, so this Saturday we will be tasting the Belle Glos blind against 7 other rivals all on the tasting machine. Belle Glos is a side project (to put it lightly) for Chuck Wagner, founder of Caymus Vineyards. They make full throttle Pinot Noir and top it off with a wax seal on their bottle that is more familiar to drinkers of Makers Mark than it is to drinkers of fine wine.

If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.

Which is why we're playing "Find the Belle Glos" this Saturday. It's simple really. Eight wines will all be tasted blind. One of them will be 2010 Belle Glos Clark & Telephone Pinot Noir and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Belle Glos, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.

Get ready to taste some amazing Pinot Noir!

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