Thursday, October 6, 2011

Blind Taste Merry Edwards vs. $25 Rivals!

Blind Taste Merry Edwards Pinot Noir
Saturday October 8th, 2011
11am - 8pm



We've been getting in some absolutely stunning values in Pinot Noir over the last few weeks - but how do they stack up against the icons of California Pinot Noir? So it is time for our 4th Annual Merry Edwards Blind Tasting, featuring 2008 Merry Edwards Russian River Pinot Noir blind against 7 other rivals. Merry Edwards Pinot is one of the best known and most sought after California Pinot Noirs on the market today, and now it is time to put it to the test.

If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.

Which is why we're playing "Find the Merry Edwards" this Saturday. It's simple really. Eight wines will all be tasted blind on our tasting machine. One of them will be 2008 Merry Edwards Russian River Pinot Noir and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Merry Edwards, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.

Get ready to taste some amazing Pinot Noir!

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