Saturday May 30th 2009
11am-8pm
People just seem to really love blind tastings. We had everyone taste Silver Oak, Opus One and Caymus blind against several rivals back in January, February and April and each tasting was a huge hit - so, we decided we needed to keep the streak alive with 2005 Stag's Leap Cabernet. Stag's Leap is not only one of the most well known AVA's (American Viticultural Areas) in California it is also one of the most well known Wineries. Is it, however, worth the $50 price tag? We'll have some of it's $25 rivals on the machine - but we'll also throw some wild cards into the mix to make it really interesting!
If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.
Which is why we're playing "Find the Stag's Leap" this Saturday. It's simple really. The wines will all be tasted blind. One of them will be 2005 Stag's Leap Cabernet and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Stag's Leap, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.
So reply all to that last company wide e-mail and come on in to drink some great wine this Saturday!
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