11am - 8pm
It's that time again - time for our 2nd Annual Silver Oak Blind Tasting. Not too long ago we reported to you that Silver Oak was beaten in a blind taste test by Twenty Rows (a $25 bottle of Cabernet) . It almost seems unfair, I mean a Porsche is supposed to go faster than a Honda Accord, and a $60 wine is supposed to taste better than a $25 one. Right? Well, maybe not. A wine's success isn't measured in MpH, it's measured in the taste that is transferred from the glass to your mouth. If you don't know the price, can't see the label, and can't hear someone barking in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.
Which is why we're playing "Find the Silver Oak" this Saturday. It's simple really. The wines will all be tasted blind. One of them will be Silver Oak and the others will be an assortment of wines at every price point from a number of different regions. All you have to do is taste and pick your favorite. Yes, that's right, your favorite. If that's the Silver Oak, then great, if not, well that's OK too. You may be surprised as to what your favorites actually are.
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