Saturday June 23rd, 2012
11am-8pm
All Day Long!!
Featuring 2009 Caymus Special Selection Cabernet
Can we find you a $15 wine that tastes as good as a $100 wine? Is it possible?
Time to bring out one of the big boys of California Cabernet production in a blind tasting! Tough to forget that back in January our Silver Oak blind tasting produced a superstar winner in the 2008 Rockus Bockus Red Blend - a $12.99 epic value that beat out competition at an average bottle price of $33. It almost seems unfair to all the big boy Cabs out there; I mean a Maserati is supposed to go faster than a Kia, and a $100 wine is supposed to taste better than a $25 one. Right? Well, maybe not. A wine's success isn't measured in MpH, it's measured in the taste that is transferred from the glass to your mouth. If you don't know the price, can't see the label, and can't hear someone waxing poetic in your ear about the wine's "score," then all that is left is the juice and your taste buds. It's a scary proposition for any winemaker. That's why you have marketing departments that design catchy labels, create campaigns to build a wine's image, and spend all of their time and energy essentially trying to convince consumers that a wine is great. The problem is that you can't out "market" a blind tasting.
Which is why we're playing "Find the Caymus Cabernet" this Saturday. It's
simple really. The wines will all be tasted blind on our tasting
machines. One of them will be 2009 Caymus Special Selection Cabernet and
the others will be an assortment of wines at every price point from a
number of different regions. All you have to do is taste and pick your
favorite. Yes, that's right, your favorite.
If that's the Caymus, then great, if not, well that's OK too. You may
be surprised as to what your favorites actually are.
We hope to see you Saturday - these are always fun events!
We hope to see you Saturday - these are always fun events!
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