Every now and again, we feel it's appropriate to tackle the issue of wine prices. Not in the educational sense like Doug does on occasion, but rather straight up store vs. store (or bottle vs bottle). Since we opened in 2006, we've been asked on numerous occasions how our prices stack up against the "big box" retailers. Most often the store in question is Total Wine. It's a fair question as most of us just assume that a bigger store means lower prices. Large retailers are supposed to wield endless amounts of buying power in order get lower prices and squash independent retailers right?? Well, not exactly. We thought we would put this theory to the test by purchasing a case from Total Wine and comparing it to the exact same case from winestore. We selected several wines for every day drinking (e.g. Borsao and Wente Cabernet) and a few nicer wines for a special occasion (e.g. Rombauer Chardonnay and Kunde Cabernet). The results were as follows:
Case of Wine from Total Wine (with tax): $243.84 - click here to view receipt
Case of Wine from winestore. (with tax).: $190.99 - click here to view receipt
Savings of 22% or $52.85!
We were not surprised but we thought you might be. Even if we did not discount mixed cases by 10% (we do - Total Wine does not) you would still be saving $41. What could be better than being able to support local business and save money at the same time? What could you do with the money saved? You could buy 49 songs on itunes, a couple of cases of diapers, a round of drinks (with room to spare) for you and your friends, groceries to cook your loved one a nice meal at home, or a nice meal for two from Rooster's - and that's just the tip of the iceberg!
All in all we want you to know we are looking out for you and your wallet - bringing you the best wine possible for the lowest price.
Enjoy your extra cash and we'll see you soon!
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